Hi, I’m Joss.

I’m an advisor and high performance coach working with leaders to level up their organizations.

To grow into the best they can be.

My life’s work has been that of a catalyst.

It’s been about unlocking potential and sparking transformation.

My background is in innovation, a space where the status quo is challenged and the future is crafted.

Where transformation and change lead the way.

We were the ones crafting the products, portfolio, processes and teams (people) that would lead the company forward.

Across global regions, industries and sizes.

Whether it was creating the future for some of the most innovative companies in the world like Dyson.

Helping fuel human performance with some of the most influencial brands like Gatorade and CamelBak.

Or scaling bootstrapped companies via the right offerings, the best processes, and the right teams.

However you looked at it, it was always about unleashing potential.

And unlocking a better future.

My work continues to be doing that.

Except now it’s deeper and more personal.

It’s focused on unlocking the full potential of leaders and helping them overcome their biggest challenges.

Because leaders are the ones who have the potential to create the biggest impact in the world.

And that elevates all of us.

WHO I WORK WITH

I work with those who…

-Aspire to be the best leaders in their chosen field

-Have a deep yearning to have the biggest impact and influence in their work

-Who hate wasting their time.

-And are willing to do something about it.

To live boldly.

And to accelerate on their path of greatness.

WHERE YOU ARE AT

I help people looking to grow their organizations, and themselves in the process.

Those looking to accelerate their journey to impact.

Searching for an edge, a leg up in leadership and that understand the importance of performing at your best and getting ahead to accelerate your journey.

Or you may currently feel like your organization or yourself is not on the right path. You are stalled out or stuck, losing your mind trying to get back on course and to achieve your desired impact.

You may also be seeking where to go next, how to level up in the work that’s being done or pivot in a better direction but you’re not sure what that is or where to start.

Any way you look at it you’re looking to grow.

I’m all about growth and accelerating the journey.

HERE’S WHAT I BELIEVE

Like me, no matter where you’re at in your journey to greatness there is one thing that stays with you.

It’s that burning desire to have an impact. It’s something you can’t shake, and it has fueled your journey.

I believe that there are a select few of us who have the desire.

The same disease.

To really make waves.

It’s that draw to want to have the biggest impact.

That need to make your mark on the world.

To be more.

To make the world better.

To lead the way.

And to show up and actually make it happen.

Because let’s be real.

You know you can be more, to be better balanced, and to be your best.

WHO I AM

Let me share more about who I am.

I’m ambitious and driven.

I’m also growth oriented and value change.

Change is the mechanism by which we evolve, how we improve and how we learn.

How we transform (my favorite thing ever).

But change is also not easy, but it’s a constant and there to be embraced.

It has been my necessary ally from the beginning.

You see growing up I was a black sheep.

I had to face a lot of limiting beliefs.

I had to shed all of that and become something bigger than that.

I had to become friends with change.

To see it as a way out.

And so I shifted my conditions and took control.

I changed my circumstances and crafted my true story.

The one where I was running the show.

That’s where I followed my passion for innovation.

It was energizing building a better world, and it made me feel like I was contributing to something meaningful.

The world of innovation is super rewarding.

But it wasn’t easy because change is hard.

Innovation took me out of my comfort zone in every way.

From working in new industries, to living by myself in new parts of the world.

It was also a place where people loved to imagine their dreams floating around like lofty clouds.

Sure, that was part of it, but in reality it was a place where fear lived.

In the future.

We’d be crafting what 5 years in the future looked like for an organization. It was about making that compelling and for it to emerge- how we’d like it to.

But fears are scary, so as much as it’s exciting to talk about, it’s really hard for everyone to commit and feel good about it until it has happened.

As I progressed in my career and leaned into my strengths it became clear who I am.

Someone who embraces change and challenges the status quo.

A sort of rebel against the rules and stagnation of today, and a fighter for a better world we could all live in tomorrow.

It was explained to me over the years who I really was by multiple executives and leaders who I looked up to-

I was a Catalyst.

A force for good that sparks transformation. That sparks a better future and helps make that come true.

As I mapped out my own vision for the future I realized a few things- my journey is just starting.

As much as it’s been wild to lead innovation for one of the most innovative companies in the world like Dyson, to work on some of the biggest house of brands in the world like PepsiCo, to work on products from footwear to firetrucks, I realized I hold a key.

My work in innovation as a Catalyst gave me a super power. I worked out how to craft a way to unlock better futures for anything. It worked on products, portfolios, teams and organizations.

And most important of all- leaders.

I realized I could help shape the future for all of us.

So I moved on from being a senior executive leader and focused on the most important piece- leadership.

I leaned into my natural ability to unlock potential and create better futures and added high performance coaching certification to lock it down from all angles.

So who am I?

I am a catalyst who unlocks transformation.

For you and your business.

And I help leaders like you.

The ones that are changing the game.

Let’s work together to amplify and accelerate your impact.

Joss