PROJECT PURPOSE

GAIN MEANING & CREATE MOMENTUM IN YOUR LIFE

Do you want a clear direction in life, working on what truly matters to you?

I pry it apart to remember what I’m about to eat. Ham and cheese that’s starting to sweat.
Meh, I shrug and bite into it while I rack my brain trying to remember what happened this morning-
but it’s blank and sort of dull. The fluorescent light hums above me in confirmation that I’m just rolling through these work days, barely conscious.
This uneasy visceral knot in my stomach is not from the thought of the food, but a low grade dread that follows me everywhere I go now.
I know there’s a fire that can be lit inside of me.
But right now I’m just going through the motions.
And I know I can’t stay here like this.
I’m so sick of wasting my time, but I just don’t know where to go from here.

Is something not quite clicking?

At some point, many of us start asking these deeper questions:

➡ "I have a job, but am I heading somewhere meaningful or am I just moving?”
➡ "I’ve done what I was supposed to in my career, but something still feels off inside me."
➡ "I know I’m capable of more than what I’m currently doing, but I don’t quite know what that is."

From what I’ve seen, when there’s no clear direction, even progress can feel like running in circles.
What’s missing is that sense of real momentum, of knowing exactly why you’re here
and what you’re building towards.

And when that feeling hangs around for too long it turns into something deeper:
frustration, self-doubt, restlessness. Not because you’re doing anything wrong,
but because without direction, even success can feel empty.

I’ve seen that this feeling isn’t a dead end, but an opening, even an opportunity.

Because when people start asking deeper questions, something powerful happens.

➡ They start realizing that clarity isn’t something you wait for, it’s something you can build.
➡ They see that purpose isn’t just one big thing waiting to be found-
it’s something you shape through action.
➡ They stop looking for an answer out there and start doing the right work within.

Then it starts to become real.
Real good.

You wake up excited, knowing you’re on the right track and ready to tackle what matters. Where each day flows with meaning and momentum, fueled by a mission that truly moves you.

You don’t have to stay stuck. When you have real direction, everything changes: how you think, how you make decisions, how you show up every day.

Because here’s what I know- when you have an understanding of your deeper why (your purpose), and you know how to bring it to life (your calling), life changes.

What I’ve seen is real direction helps you:

✔ Gain Clarity & Confidence
When you see the path, second-guessing fades. You trust yourself and move forward with conviction.

✔ Take Control of Your Life
You stop feeling like life is happening to you. Instead, you make intentional choices that align with your purpose.
You move from reacting to leading the way, putting your energy into what truly matters.

✔ Find Meaning & Experience Fulfillment
Even challenges feel worthwhile because they serve your greater purpose and help move you forward.
Work and life align- you stop chasing empty achievements and start building something that resonates with you deeply.

For the first time, everything clicks into place

This may resonate:

You know you’re meant for more, but you don’t know what that looks like.
➡ You’ve achieved success, but it doesn’t feel deeply meaningful.
➡ You feel pulled in different directions, wondering if you’ll ever have clarity.
➡ You’re tired of waiting for inspiration—you want to take real action.

Here’s what I know:

➡ Finding your purpose and calling isn’t an accident but rather a process.
➡ You don’t have to figure this out alone because there’s a proven framework.
➡ Project Purpose gives you the exact steps to uncover what truly drives you.
➡ Unlike generic self-help advice, this is about real clarity + real action that’s specific to me.

So if you're ready to finally get clear on your purpose and calling- and start living through it there is a way to make it happen. And the approach to get there can be rewarding and engaging- enter the Project Purpose program:

Welcome to Project Purpose, a 5-step program that brings you the clarity and confidence in knowing what you are here to do in your work, and what your role is in order to make it successful.

Here’s How Project Purpose Works:

PROJECT PURPOSE

Project Purpose takes shape over 5 weeks. Each week has a unique focus that builds a big picture understanding around who you are and why you exist in the world to give you a holistic understanding of your purpose. It’s reflective and rewarding, leading to clarity and confidence in your direction:

Week 1 // PERSONALITY // WHO YOU ARE:
We map out fundamental components of who you are so we have a solid foundation to work from.

Week 2 // POWER // WHAT IS UNIQUE ABOUT YOU:
We build out what is unique about you so we can lean into your strengths.

Week 3 // PASSION // WHAT FIRES YOU UP:
We explore where your firepower comes from, your energy that you can tap into to drive you.

Week 4 // PURPOSE // WHY YOU EXIST:
We clarity and dial in why you exist in the world, the unique reason why you are here.

Week 5 // PART // WHAT IS YOUR CALLING:
We create your calling, the unique role you play in creating the world you wish to impact.

FORMAT➡Kick off session then 5 self-paced modules (one each week).
SUPPORT➡Live weekly support sessions (1 kick-off session then 5 weekly support sessions).
PRICE ➡ $500 for all 5 modules + weekly support sessions.

By the end of this process, you won’t just have clarity-
you’ll have direction, confidence, and a mission that fuels you every day.

We all want to be something- to know why we exist in the world and able to move along our own meaningful path…

Let me introduce myself:

Hi, I’m Joss Warburton

In my work as a coach I have seen some key themes. A big one for most people is that they don’t have clarity in their direction and a deep understanding of why they’re doing what they’re doing. Many are going through the motions, or they’re following a direction because they think they should (mom says I should be a doctor). The key that’s missing is around alignment. Everything should have a grain to it- you should work towards something- in the same direction, for a reason.

Before coaching I was leading front-end innovation for 20 years (at the likes of Dyson). That work was all about creating clarity around what we needed to create, who we needed to be, where we were going, and why. In my own mission to lay out a robust way to find my own purpose and calling I realized I could approach this work in a similar way to that of innovation that creates purpose for a brand, clarifies their calling, and leads to a better future.

And so I decided to create the Purpose Project to provide people with a process that works. You see what I’ve found is many people are missing the WHY in the work they do- they are going through the motions, but haven’t connected and aligned what they do deeply to themselves- it’s just work. But that’s what purpose helps you with, it gives you an understanding as to why you’re here and what you’re doing everything for. And you can’t just have a reason, you need to have a way of contributing- that’s what your Calling is- it’s the role you play in bringing everything to life in service of that purpose.

And so if you know why you’re here and what you need to do it’s a lot easier to work out the right direction to head, and to sensecheck that long the journey if you sway off the path.

So if you want to understand why you’re here, where you can focus your energy, and where to go from here with alignment, clarity and confidence- come and join Project Purpose.

“ I now understand where to focus my energy. I’m clear what I bring to the table that is unique, and I know what skills I need to develop to realize my dream. ” Jeff M

YES, I’M INTERESTED in finding my Purpose and Calling so I can live in alignment with who I’m supposed to be and know where I’m going: